Super Bowl Harbinger of Problem Drinking

Super Bowl Harbinger of Problem Drinking 17.6 millionPart of the problem may be that imbibing alcohol
American adults are either alcohol dependent orisencouraged during the Super Bowl. Nearly 20% of
abusealcohol. Super Bowl Sunday has long beenthecommercials, 10 out of 58, aired during Super Bowl
associated withover consumption of alcohol and drunkXXXIXwill advertise Anheuser-Busch products. Last
driving.year
17.6 million American adults are either alcoholAnheuser-Busch's commercials were among both the
dependent orabuse alcohol. According to the recentlymostcontroversial and popular.
released 2001-2002Also promoting Super Bowl alcohol consumption,
National Epidemiologic Survey on Alcohol and RelatedAbout.com'sfootball writer James Alder, whose goal is
Conditions, alcohol dependence - particularly amongto, "provide youwith all the necessary resources every
men -has decreased; however, rates of alcohol abuseserious football fanneeds...," offers Super Bowl party
haveincreased.recipes for alcoholic
Super Bowl Sunday has long been associated withJello shots, including instructions in how to make
overconsumption of alcohol and the problems ofthemstronger.
alcohol abuse.SOBERnet, a website on alcohol abuse and alcoholim,
Mothers Against Drunk Driving has compiled statisticsoffersan alternative recipe for a successful Super
forBowl party at
Super Bowl day alcohol related driving fatalities everyServe alternative nonalcoholic drinks. Have a key
yearsince 1999. These statistics show that an averagecheck, anddon't let party goers drive drunk. Provide
Super Bowltransportationvia a designated non-drinking driver or
Sundays see 55.4% increase in alcohol relatedtaxi. Plan post gameactivities, as only time can help
trafficfatalities over other days of the year.someone sober up. And,don't drink and drive.